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Marketing and PR

You will be picking five retailers and writing a paragraph for each one about wh

You will be picking five retailers and writing a paragraph for each one about why you like them and would pick them to write an easy about in the future. If you can make TJX, aka Homegoods, one of them, that would be great. For the rest, if you can pick accessible popular brands would help me to pick one in the future to write about.
The teacher’s Info on what she whats will be added to a file for you.
Thank you!

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Marketing and PR

Ideally the statement of purpose will capture my personality, and drive to succe

Ideally the statement of purpose will capture my personality, and drive to succeed. I have been out of the academic area for many many years, yet my experience can add value to other students. How do I say that??? Attached is my resume and link to linkedin profile.

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Marketing and PR

describe the marketing strategy that Mcdonals’ utilized to promote it products/b

describe the marketing strategy that Mcdonals’ utilized to promote it products/business. Why was it successful? What did the organization do to ensure this product success?

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Marketing and PR

Explore the factors Comeau should consider in deciding how much to standardize o

Explore the factors Comeau should consider in deciding how much to standardize or customize the Harmonie Water brand identity and communications.
Your solutions should be backed up by evidence of your research.
Include 3-5 sources obtained directly from JWU provided databases (Business Source Complete, IBIS world, Statista, Brand Catalyst, etc…)
Be formatted using the MLA formatting style
Include visualizations using a visual of your choice (Beautifulai, Canva or Powerpoint)
https://pvd.library.jwu.edu/az.php?a=i&p=1

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Marketing and PR

Using IBIS World research the beverage industry, focusing in on bottled water. R

Using IBIS World research the beverage industry, focusing in on bottled water. Review the performance outlook of bottled water against the competitive landscape.
Write a competitive analysis (no more than 2 pages) for Harmonie Water.
Make sure to determine
Harmonie Water’s competitors, what they offer, and what their sales tactics and pricing are.
How are Harmonie Water’s competitors marketing their products, what is their content strategy?
What technology are they using to market their products and what their engagement level is?
What are their shipping costs?
How does Harmonie Water compare with their competitors?
https://my-ibisworld-com.jwupvdz.idm.oclc.org/

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Marketing and PR

In this assignment, there are four different segments. Part 1 and Part 2 are vid

In this assignment, there are four different segments. Part 1 and Part 2 are video assignment. I have linked both the videos down below. Part 3 and Part 4 are case studies. All four parts are separate from each other and not a single assignment. So, tittle all the four parts as part 1, part 2 and so on. I have explained every single assignment down below. Total words for each assignment should be around 450 words.
Part 1-
The rise and fall of Toys R Us.
The link of the video is https://youtu.be/7Actdg5JcM8
If the link doesn’t work, it’s on YouTube titled the rise and fall of toys r us posted by CNBC.
The purpose of this assignment is to identify the inputs of a marketing strategy, assess how the marketing mix (4 P’s) is used to target customers, and explain how a marketing plan tracks progress, evaluates impacts of a competitive environment, and helps a company adjust their efforts when necessary.
Instructions
In this exercise, read through the situational overview below and watch the corresponding video regarding Toys R Us. I have attached the video down below. answer the following questions.
Your answers should use a 12 point font, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
Toys R Us is a company that was in business for many years and served a variety of customers during its tenure. The company went into liquidation in 2018 closing virtually all of the retail stores throughout the world. They attempted to save the business with multiple strategies but did not have enough luck to do so. The company failed to adapt to the pressures of competition in the market including segmentation of specialty goods (Babies R Us) and eCommerce toy sales. Although the landscape was changing rapidly, Toys R Us continued to connect with consumers in a large scale retail model. Even though their marketplace and their marketing environment changed, they remained stagnant and ended up filing for bankruptcy.
Watch the Video and answer each question one by one, not as a essay. Total words should be around 450.
Answer the following questions:
What marketing strategy did Toys R Us utilize? Explain how that strategy contributed to the downfall of the company.
Identify the marketing mix (4 P’s) that Toys R Us implemented to connect with consumers (include explanations of all four factors).
What environmental factors had the largest impact on Toys R Us? Why?
Why was it important for Toys R Us to understand the wants and needs of the customer?
In your opinion, what changes should Toys R Us have implemented to create a profitable business?
Part 2-
Segment of Mc Donald’s global menu.
This assignment is also same as the first one. You have to watch a video and answer the questions.
The video link is https://youtu.be/9ORiKlpasOw
The purpose of this assignment is to discuss how consumer trends can change marketing strategy decisions, explain the process of selecting a positioning and differentiation strategy and explain how a marketing plan tracks progress, and explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities.
Instructions
In this exercise, read through the situational overview below and watch the corresponding video regarding McDonald’s.answer the following questions.
Your answers should use a 12 point font, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
McDonald’s strives to reach billions of customers throughout the globe by customizing foods, menu offerings, and experience in their restaurants. By targeting specific groups of people in diverse cultures, the company caters to individuals that have various wants. Due to this, the menu that you see in the United States greatly differs from what you would see on the menu in China, India, Iceland, Denmark or anywhere else in the world. McDonald’s has a strong brand value and following throughout the world and much of this is due to their commitment to serving individuals everywhere. This has contributed to their brand recognition even if the food choices are not the same.
Watch the Video and Answer the following questions one by one. Total words should be around 450.
What examples of targeting and segmentation did you see in the video? How does McDonald’s leverage this to earn them business?
What impact does the strategy of customization have on their brand loyalty? Why?
What challenges does McDonald’s face in competing with local restaurants or chains in specific countries?
What advantages does McDonald’s have versus competing chains that utilize the exact same menu globally?
What other products do you think that McDonald’s could introduce? What specific regions of the world would they be introduced?
Part 3 and 4 are two different case studies.
Part 3-
The purpose of this assignment is to compare key types of marketing information including internal data, competitive intelligence, and marketing research and how they influence the marketing strategy, explain the role of marketing research in helping organizations understand and reach customers, and discuss why marketing metrics can provide necessary information to marketers.
Instructions
In this exercise, read through the situational overview below. Using the information presented in Module 4, answer the following questions.
Your answers should use a 12 point font, be double spaced, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
The following case study summarizes the results of research for a potential new product – lavender flavored ice cream. An outside research firm conducted a randomized taste test to learn more about what consumers thought. The goal was to learn whether consumers liked the product as is or if the formula of the product needed to be changed prior to launch. Take some time to analyze the findings of the taste-test to help you determine if you think the product is ready as it is currently produced. The firm conducted the test with 1,000 participants with both genders included and a variety of ages (between 7-55). The respondents tasted the proposed lavender ice cream and an unbranded competitor ice-cream with a similar flavor profile.
Product A – proposed lavender ice cream
Product B – competitor ice cream
Survey Results
Question Results Scale
How much did you like Product A? 3.2 1-5
How much did you like Product B? 3.9 1-5
Did you prefer Product A? 40% Out of 100%
Did you prefer Product B? 60% Out of 100%
How would you rate the taste of Product A? 5.1 1-7
How would you rate the design of Product A? 2.9 1-7
How would you rate the boldness of Product A? 4.2 1-7
How would you rate the smell of Product A? 6.0 1-7
Would you buy Product A if it was available in the store? Yes = 25% Yes / No
How often would you buy Product A if it was available in the store? Every 2 weeks Daily, Weekly, Quarterly, Annually
Answer the following questions one by one and not as an essay.
Which of the two products did the participants prefer based on the indicators above?
What are the strongest positive preferences for Product A? What are the biggest negatives?
What are some other questions that should have been included in the research study? List three additional questions.
What would you do if you had to make the decision to launch the product or to reformulate it? Why?
Explain why this type of research is important for marketers when they are launching new products in the market.
Part 4-
The purpose of this assignment is to explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities, assess how the marketing mix (the 4 P’s) is used to target customers, and recognize the role of packaging and labeling in the marketing of a product.
Instructions
In this exercise, read through the situational overview below. Your answers should use a 12 point font, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
Pringles is a global brand owned by The Kellogg Company that boasts a variety of flavors. Some of the flavors are traditional chip tastes, and many products within the Pringles family have bold, unique flavor profiles that spark the interest of consumers. To engage consumers with the product, the company issued a campaign in the summer of 2019 where special generic packaging without an indication of flavor. Consumers were asked to submit guesses about what flavor they thought the product was, and by entering the contest, they were eligible to win $10,000 if they guessed correctly. The advertisement for this promotion is in the image below.
I have attached the pringles photo down below too.
Answer the following questions:
What impact do you think this campaign had on Pringles sales? Why?
What aspects of marketing promotion do you see demonstrated in this campaign?
What is the purpose of running a promotion like this versus introducing the new flavor directly into the market?
What channels would be best to run this advertisement through? Why?
What specific demographic of people would be most engaged with this campaign? Why?
Would you buy the product and guess in hopes of winning $10,000 while risking not liking the flavor? Why or why not?

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Marketing and PR

Hello I have uploaded the instruction of the paper called “Copy of Final Individ

Hello I have uploaded the instruction of the paper called “Copy of Final Individual Paper” please read them carefully and complete the paper in your own words. You will need to refer to the pdfs on how to analyse the data in order to answer most of the question but especially question 4. The paper should be about analysing the quantitative data collected from the survey and integrate the findings from the data analyses to successfully meet research needs. Please answer them in your own words. Thank you. The instructions is in the document called “Copy of Final Individual Paper” and the survey results is called “output data” and the other 3 pdfs are instructions on how to analyse the “output data”

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Marketing and PR

Did you have fun in this class and enjoy this learning opportunity over the past

Did you have fun in this class and enjoy this learning opportunity over the past quarter?
Reflecting on the past ten (10) weeks, if you had the opportunity to talk to the incoming MKT500 students, what would you tell them is the most important learning in this class? What is the one piece of advice that you would give to them? What is the one piece of advice that you would give to your faculty team?
Does this course help to prepare the MBA student for the business world? Is there anything that you would change in this class to make it more relevant to the MBA curriculum?
This should be a 300 – 500-word discussion.
**Read and respond to at least one (1) of your classmate’s posts.** Will upload classmate’s post once someone post to the discussion panel.)
NOTE FROM INSTRUCTOR:
Marketers–
As we have come to the end of our 11 weeks of marketing, this is the perfect time to reflect on what we have learned so far. This is also an interesting exercise to consider when you think of this same process with your marketing plan.
One of the elements critical in a marketing plan is to take a step back and look at your objectives to see how well you achieved them. All of the strategies and tactics that you have created throughout your marketing plan were developed specifically with a goal in mind. Did you achieve that goal? Did one specific strategy work better than others?
This becomes a key part of a marketing plan and is often overlooked when revisions to the marketing plan are in process for the next year or the next planning period. Yet this can often be one of the most important pieces of a marketing plan. If you don’t know how successful your efforts were, how do you know how to effectively move forward? Do you want to continue pursuing strategies that simply don’t work and allow your business to fail? Or, do you want to step back and look at what worked and move forward accordingly?
As students, we should all take the time to do the same thing. Stop and reflect on what you did well and what you learned. Why did you do well in this particular area and what helped you to achieve your learning goals? Conversely, where did you fail or where did you not achieve a specific goal?
As human beings, we often learn more from our failures than our successes. Our failures tend to force us to look at what we did not do well and learn from that so we do not fail again. When we are successful, we like to pat ourselves on the back and move forward without ever stopping to think about what made us successful.
I encourage all of you to take a few minutes and think about the impact of this course on your professional career, your educational career, and your personal development. Learning can come from many different areas. What did you learn from this course that you can take with you to make the world a better place?
It has been a pleasure learning with you.
Dr. Amans
Lead Faculty

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Marketing and PR

I would like long answers for the three questions separately: Scalability, Peopl

I would like long answers for the three questions separately: Scalability, People, and Exit
This is a similar order to the one WR-745 worked on and did an amazing job! I would like to get assigned Wr-745 to this order as well since it’s the same subject. Thank you

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Marketing and PR

Watch the videos “What is Cause Marketing” and “Why Cause Marketing is Important

Watch the videos “What is Cause Marketing” and “Why Cause Marketing is Important” in the LEARN section for this week.
A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive awareness of the for-profit brand. When the consumer buys a for-profit brand, a portion of the sale generally goes to the charity. Thus, the consumer feels good about supporting the charity and this positive goodwill is then carried over to the brand. This is one of the reasons why the strategic choice of the charity is so important. All three of these elements must be included for a cause marketing campaign so everyone wins!
Research and discuss a cause marketing campaign that impressed you. In your discussion include:
the for-profit brand,
the charity (not for profit),
why this association works to support the for-profit brand, and
how the consumer is involved through a purchase.
This should be a 300 – 500-word discussion.
**Read and respond to at least one (1) of your classmate’s posts with a thoughtful, engaging, or challenging response.
NOTE FROM INSTRUCTOR:
Marketers–
Your discussion this week should focus on an existing cause marketing campaign that impressed you. I am providing a discussion on the strategic thinking that goes into developing a cause marketing campaign to give you guidance on what to look for in identifying a cause marketing campaign.
A cause marketing campaign can be an effective strategy to support a for-profit brand or a not-for-profit charity, and build consumer brand loyalty all in one. To earn the maximum value from a cause marketing campaign, the choice of a charity partner and how the consumer is involved in this effort are critical.
The for-profit brand for this discussion is my hypothetical dog walking business. As you may remember, I am creating a dog walking business targeting seniors in Tampa, Florida.
The choice of the charity partner needs to relate to the mission of the for-profit brand. There needs to be a connection, or association, for the goodwill of the charity to carry over on to the brand. This is one of the key elements in creating a cause marketing campaign that works.
The charity that I will be supporting is Pet Partners (no author, 1). Pet Partners is a pet therapy program designed to provide safe therapy visits with animals in nursing homes, hospitals, rehabilitation centers, and schools.
Why these associations work is based on a very strategic choice. I specifically chose this charity because I believe their mission is very closely aligned with the mission of my hypothetical business. Additionally, Pet Partners is not a large organization that is dominated by a significant number of other for-profit brands that will overshadow my marketing efforts.
There are many other well-known brands that already partnered with the Humane Society or anti- cruelty charitable organizations. As a result, I cannot own this relationship and use it to maximize my brand awareness. Too many other for-profit brands have already done this and the marketspace is saturated. This is terrific for the Humane Society, but not for my dog walking business.
How the consumer is involved is one of the most important elements of this campaign. January is national dog walking month and a perfect time in Tampa to debut my cause marketing campaign. Five percent of the sale of any dog walking service purchased in January will be donated directly to Pet Partners.
My target consumer will buy my dog walking service and support a worthy charity at the same time through minimal effort. They will feel good about themselves for supporting a charity while also enjoying the benefits of my brand. This is what makes a cause-related marketing campaign a win-win opportunity for everyone and perfect to promote my hypothetical dog walking business.
Source:
No author. 2021. Pet Partners of Northern Florida. https://petpartnersnf.org/index.html